Getting your website’s content to rank highly in search engine results depends on many factors, including how well it’s written. However, some things could be improved that can keep your articles from attracting organic traffic.
Students examine texts for bias related to race, gender, class, religion, and sexual orientation. This strategy supports the Common Core’s emphasis on critical reading skills.
Google will flag your post as spam if the content or activities associated with that post have triggered Google’s spam detection algorithms. Google employs sophisticated algorithms to identify and combat spam across its services, including search results, Gmail, and other platforms.
Use Keyword-Rich Headlines
A good SEO copywriter understands how to write content that audiences will love and search engines will reward. That begins with the headline, which needs to contain the primary and secondary keywords that can support it.
A stop word helps keep your headline from sounding spammy by preventing you from overusing a specific keyword or variation.
Make Your Content Accessible
Climbing the search engine rankings requires much more than just pumping out mediocre content. You must create extraordinary SEO-friendly content that satisfies users’ search intent and signals to Google that your content is highly relevant.
An excellent place to start is by making sure your content is readable. This includes using text sizes that are large enough to be easily read by screen reader users and providing captions or transcript texts for videos so that people who cannot watch your video content can understand it.
Furthermore, avoid walls of continuous blocks of text, which can be challenging for anyone to read.
A picture is worth a thousand words, so don’t shy away from including images in your content. However, optimizing your images for SEO by using appropriate alt text and descriptive file names is essential.
Alt text – not visible to website visitors – helps search engines associate your image with a keyword and define its relevance in a search query. It also improves the user experience for visually impaired visitors.
Ideally, your images relate to your topic and complement your writing content. Using photos that don’t add value can hurt your SEO rankings, as search engines prefer unique, high-quality content. Also, avoid cramming keywords into your image captions and file names. This isn’t foolproof; search engines will eventually penalize you for keyword stuffing.
Keep Your Paragraphs Short
Whether or not they include keywords, SEO-friendly paragraphs are structured to help readers understand and absorb the information they contain. This helps them better understand the topic they’re reading about and allows them to identify if the content suits their needs.
Generally speaking, your paragraphs should contain one idea or point and be about 150 words long.
Of course, there are some instances when a paragraph can omit a clear-cut topic sentence, but generally, it’s best to stick to this rule. This will ensure that the reader’s attention is kept throughout your article and that they don’t get lost.
Make Your Content Easy to Share
Producing content that is relatable, interesting, and easy to share will increase website traffic and aid in brand and product promotion. The key to creating shareable content is understanding your customers’ ideal values and using that to create content that speaks to them.
It’s also critical to make it simple for your audience to share your material. Adding social networking buttons to the bottom of your blog post or article is one way to achieve this. This will allow your audience to share the content directly with friends and followers.
Although it takes time to write SEO-friendly content, every business hoping to boost traffic and expand its online presence must do so. By following proven strategies, you can produce SEO-friendly content that ranks highly in search engines without raising spam alarms.